Marketing Intelligence Analyst

Marketing · Reykjavík, Iceland
Department Marketing
Employment Type Full-Time

Lucinity is a SaaS startup in Reykjavík, London, Stockholm, Brussels and New York using Human AI to Make Money Good. Our anti-money laundering (AML) platform helps banks fight financial crime. Do you want to shine a light on dark finance?

About You

You are a self-starter and driven by tangible results. As a Marketing Intelligence Analyst you will be responsible for organizing and executing complex data analyses to inform strategic decisions. You’ll be working in close collaboration with the marketing team and stakeholders from across the company. We expect you to establish and execute scalable processes that ensure best practices in campaign management, lead generation, CRM database management, web analytics, and other relevant areas.


Lucinity works in a fast-paced environment, and you’ll be managing multiple projects at once. We want you to own and improve processes, and drive revenue based on data insights. You’ll need excellent analytical skills and a high degree of business acumen. Strong organizational, communication and presentation skills, and a proven ability to handling concurrent projects with attention to detail and accuracy is expected. As is being an exceptional individual contributor and an even better team player.


Focus

  • Derive insights to drive revenue growth and optimise marketing campaigns
  • Analyze & report on the KPIs of performance of marketing initiatives
  • Run ROI analysis on marketing initiatives
  • Conduct competitive research and analyze benchmarketing data
  • Recommend website and campaign optimisation 
  • Administrate, research and implement the marketing tech stack to support growth (CRM, automation, web analytics etc.)

 

Key Challenges

  • Measure effectiveness and report to the board and other stakeholders
  • Communicate and present data and insights to various business stakeholder
  • Collaborate with sales, customer success and product for accelerated growth & customer retention
  • Make recommendations to continuously improve results


Skills &
experience

  • 2+ years experience in marketing analytics, preferably for a digital product
  • Proficiency in marketing automation systems such as Hubspot, Salesforce etc.
  • Proficiency in BI tools such as Microsoft Power BI, Tableau, Qlik etc.
  • Experience in web analytics tools such as Google Analytics, Hotjar etc.
  • Experience in managing stakeholders and communicate results
  • Ability to organise, track and report results



Lucinity is an equal opportunity employer. A supportive, empowering, and inclusive environment for every member of our team is integral to our mission of Making Money Good. Continuous learning is in our DNA, and we celebrate different perspectives to help us grow as a company and as individuals. Our team consists of brilliant individuals from various backgrounds located in Reykjavík, New York, London, Stockholm, and Brussels. All applicants will be considered for employment, regardless of identity or background.


The application deadline is February 15, 2022.  
For more info, please contact Lára Hrafnsdóttir, VP of Marketing: lara@lucinity.comWe look forward to hearing from you!

Thank You

Your application was submitted successfully.

  • Location
    Reykjavík, Iceland
  • Department
    Marketing
  • Employment Type
    Full-Time